Gary D. Whatley

Never
Been
Normal.

Model. Actor. Entrepreneur. Creator. Building brands, booking shoots, and breaking the mold — one venture at a time.

Model / Actor Entrepreneur Content Creator Brand Ambassador Coach
Gary D. Whatley

The Work Speaks

A decade of runway, editorial, commercial, and lifestyle work across multiple markets.


The Story

I'm from Casa Grande, Arizona — a small town where nobody told us we could model or act. It wasn't even on the radar. When I transitioned away from music, I still wanted to create. Someone saw that I'd always been in the gym and suggested I give modeling a try. So I did.

That decision led to the SportsArt international campaign, which turned into a national cover for the Fitness Trade Journal. No agent, no connections, no roadmap — just a method I figured out for putting myself in the right rooms and getting booked. That same method took me to runway shows, editorial shoots, film sets, and brand campaigns across the country.

In 2023 I moved to New Mexico to launch The Stash, my seed-to-sale cannabis company. A completely new market where nobody knew my name — again. When I found out Netflix was filming out here, I drove to the set just to see it. The next year I connected with local photographers, tried some new looks, met a casting director — and booked a role on Ransom Canyon for Netflix. Unknown to on set in under two years.

That's not luck. That's the same system working in a different zip code. And it's exactly what I'm teaching in "Congratulations, You're Booked" — because if a kid from Casa Grande can do it, so can you.

The backwards "N" in Normal isn't just a logo — it's a philosophy. Do it differently, do it with intention, and never apologize for not fitting the mold.

10+
Years in the industry
3
YouTube channels
5
Active ventures
NM
Based in New Mexico

The Ecosystem

Everything connects. Each venture is a different expression of the same creative energy.

Cannabis

The Stash

A seed-to-sale cannabis company built on culture, quality, and lifestyle. More than a product — it's a movement.

Explore →
Merch

NBN Collection

The Never Been Normal merchandise line. Streetwear with a statement. The tiger roars and the backwards N speaks.

Shop Coming Soon →
Education

Congratulations, You're Booked

The course for aspiring models and actors. Transform curiosity and ambition into booking your first shoot or role.

Learn More →
Podcast

Welcome to Kloudy House

Long-form conversations on culture, business, creativity, and everything in between. Real talk, no filter.

Listen →

Fueled by Discipline

Proud brand ambassador for Bucked Up supplements. The physique is part of the portfolio.

Gym Physique
Bucked Up Ambassador

Train Different.

Fitness has been part of my life long before the camera. NASM Certified Personal Trainer and former trainer at Self Made Training Facility — the gym built the foundation for everything else. Now as a Bucked Up brand ambassador, I'm pushing health and performance to my audience every day. Use my code for 20% off.

WHATLEY10
20% off at Bucked Up — tap to shop →

Three Channels, One Vision

Gary D. Whatley

@GaryDWhatley

Vlogs, reactions, behind-the-scenes from photoshoots, tech product reviews, and raw unfiltered content.

Welcome to Kloudy House

W2KH Podcast

Long-form podcast conversations. Culture, business, the creative grind, and everything that doesn't fit a sound bite.

The Stash TV

Cannabis Lifestyle

Branding and lifestyle content in the cannabis niche. Culture, product, and the movement behind The Stash.


Congratulations,
You're Booked.

From unknown to booked on a Netflix series in a brand new state — with no agent and no connections. This course teaches the exact method that's worked in every market I've entered. Transform curiosity and ambition into booking your first shoot or role.

Join the Waitlist

Acting & Modeling

Selected credits — full list available upon request. Currently seeking representation in New Mexico.

Publications

National Fitness Trade Journal — Cover ModelSportsArt Rep. · 2023
Scottsdale Hangar MagazineFeature · 2022
Beyondall Magazine — Inside CoverEditorial · 2020
Published Collectable Calendar / Table Art2020

Campaigns & Editorial

Walt Disney Concert HallDowntown LA, CA
Shadow Mountain Resort — Styled WeddingParadise Valley, AZ
Tonto Verde ResortScottsdale, AZ
Cannabis Wedding ExpoLas Vegas, NV
SportsArt — International Product CampaignSeattle, WA
AWI Fit — Smart Fitness Wearable RepChandler, AZ
Intuition Backdrops — David ByrdCampaign
Abuv Da Kloudz — Look BookEditorial
Bates Historic Mansion — Styled WeddingTucson, AZ
Scottsdale Private Event Venues & Hangar EventsLifestyle / Editorial
Joel Grimes — Lighting Course ModelEducation
Shutter Fest / Project Lunacy — Sal CincottaConference

Runway

Met Gala — Mr. Formal Suit & TuxRunway
ICARE Fashion Show — Brandon Hunt / Being DapperRunway
Tux/Suit Sponsor: Mr. Formal — Patty

Film

HimFootball Player · Dir. Justin Tipping
El TigreOffice Worker · Dir. Tyler Coenack
No PlaceTown Citizen · Dir. Holly Adams
Angel and the BadmanChurch Goer · Dir. Julio Quintana

Television

Ransom Canyon — Season 2Homecoming King · Netflix

Training

Acting for the Camera Pt. 1 & 2Netflix / Stagecoach

Let's Work

Available for bookings, collaborations, brand partnerships, and representation inquiries.